According to Aussies, the well-liked streaming service Netflix is giving irritation to them. All the Australian Netflix subscribers say that Netflix increased the price for their local subscribers as well. On Wednesday, this streaming company has brought growth in the price (Basic, Standard, and Premium). If we take a glimpse at the price growth then in Australia now Netflix users are facing growth of $1 to $9.99 monthly, the users of standard got the $2 to $13.99, and premium members face $3 to $17.99.
If you’re a new to Netflix then you no need pay extra money but if you’re already using this streaming service then let us tell that you have to pay increased amount that has been decided by the Netflix. According to Netflix spokesperson, this price growth will bring enhancement to the products plus it can handle the future taxes very well. He also added his statement, “From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster,”
“We also adjust plans and pricing to respond to local market changes, such as tax or regulatory changes. Since launching in Australia in 2015, we have not changed pricing. In light of the upcoming GST increase, we will be rolling out updated plans and pricing starting June 28 in Australia.”
Many Australian users are not happy with this, according to them they see the growth in price and but contents are limited. According to many consumers, Netflix rates high step is equal to risky strategy. If we talk about the American subscribers, then they are paying $US7.00 and enjoy their entry level service by streaming their favorite contents whereas Aussies are paying more, but still there’s something missing in the service. The spokesperson of CHOICE, Tom Godfrey shared his words to The New Daily, “Netflix’s Australian catalogue is nowhere near the US catalogue in terms of the depth of content you get to watch so moving prices will not go down well with many consumers,”
He also added, “I think it’s quite a risky strategy to increase prices at the moment because you’ve got Stan competing really hard, you’ve got Foxtel’s new offering [Foxtel Now], and you’ve also got Amazon Prime starting to aggressively come into the market.”
According this step of Netflix isn’t appropriate, the streaming service has to keep taking care of their customers. His statement that price should hold the term of increase according to the content. He indicates if you think that Netflix is increasing prices then you should look for the different alternative. No one wants to spend or pay such big amount of money to any streaming service. The rate hike is good but if its in limits but here Netflix giving the problem to their users, especially Australian subscribers.