Netflix vs. Amazon Prime Video

netflix-vs-amazon-prime-video

This streaming service has stepped up its efforts to get a huge piece of India’s booming video-on-demand market, where it has fallen behind local players and Amazon’s Prime video service.

So far, it looks like Amazon has the finest understanding of the pulse of the Indian customer as it has stored up and estimated 9.5 million Prime Video subscription holders there since releasing in December 2016, while Netflix is estimated to be suffering at just 4.2 million subscribers despite being in India for over a year.

The development of Netflix in India has been hindered by premium pricing (Rs. 500 per month fro normal definition, or $7/75 at the recent exchange rate) and a limited content library. Amazon, on the other hand, provides its video subscription service as part of Prime for around $8 a year. So, it does not make sense for a customer to select Netflix given the shortage of content.

However, Netflix is now looking to patch its main faintness to make its service more appealing to Indian customers.

In India, Netflix steps on the gas

Netflix is allegedly ramping up its speculation in India this year to drum up more content and compete with Amazon’s ever-developing online library. The online streaming could spend as much as $300 million on fresh, India-absorbed content, according to livemint.com. Netflix had initially made just 7% of its entire library available in the Indian market, providing it a vital setback in obtaining subscribers.

But it is now ready to stream its first India-particular comedy special — Abroad Understanding — featuring well-known Indian actor and comedian Vir Das. This is the first original production from India to be featured on Netflix worldwide, and should perfectly lead to subscriber development as comedy is the second-most viewed genre in India.

Moreover, Netflix users in India can begin streaming content produced by Red Chillies Entertainment and Viacom 18 Motion Pictures – India’s two popular production houses — from the recent quarter onward. The Red Chillies deal will permit Netflix to exclusively stream thirty motion pictures, along with any new films produced over the next three years

CEO Reed Hastings currently said that India is mainly a film-centric streaming market, so it won’t be astonishing to see Netflix pursue violent content affiliations in this space. What’s more, the online streaming supplier is also taking steps so that Indian customers can relish more content using fewer data.

Netflix’s dynamic optimizer technology will allegedly permit subscription holders to stream 30 hours of content at the expenditure of just 2 GB of data, without cooperating the obvious quality of the content. This will be useful in the Indian context as data costs are high as equal to other countries.

This streaming service has been slow to grow its content library in India as Amazon Prime Video has taken the market by the tempest. Amazon has a different library of above 50 Indian motion pictures and is on track to produce 18 fresh original shows for this market.

What’s more, the e-commerce giant is allegedly going to spend $75 million this year on growing India-particular content, having already knotted up with 15 production houses in the nation. Moreover, Amazon’s investment toward increasing local content is greater than that of domestic competitors Hotstar and Voot, showing its aggressive posture in this market.

Amazon’s enhancing content library and reasonable subscription plan provide it an intrinsic advantage over Netflix, and the gap may broaden if the latter doesn’t do something about its rating. Of course, Amazon will grow the price of its Prime service in India to INR 999 (approximately $15.50 at the recent exchange rate) per year once the introductory offer is over. But even then, it will be much reasonable than Netflix, which might find it hindrance to increasing its subscriber base despite big investments.

Competition is tough for Netflix in India

Netflix in India

With tough competition from local and worldwide players in the nation’s Rs1.26 lakh crore ($19.2 billion) media and entertainment industry, the American video streaming giant has identified that was battle life ahead.

CEO Reed Hastings shared his words earlier this month, “There’s a great battle with Hotstar, YouTube, and Amazon and many others, all competing for a consumer’s time. We are one of the choices, but what’s unique about Netflix is that we’ve got an international titles combined with great local talent”

This popular streaming company, Netflix is recently up against 29 other OTT content givers in India, according to the currently launched Media and Entertainment Industry Report, 2017, by KPMG India and the FICCI. And its subscription numbers tell that there’s a lengthy way to go before Netflix can match rivals such as Hotstar of Star India.

The hugest drawback is likely to be Netflix’s steep pricing. Hotstar premium subscribers pay only Rs.199 (monthly), compared to Netflix’s beginning rate of Rs.500. And Amazon Prime video charges an annual fee pf Rs.499 for unlimited video access, as well as [rime delivery for orders on its e-commerce podium.

While the KPMG India-FICCI report doesn’t identify whether Netflix’s active subscriber have all paid Rs.500 or more, an analysis by news website Medianama recommends that the company has only between 200,000 and 300,000 paid subscribers in India. It based this on an appropriate information response got in February.

Here’s how Medianama explained its methodology:

The LTU (Large Taxpayer Unit) has given response that Netflix paid Rs.20 crore in taxes for January 2017. We divided this number from the service tax rate that this streaming service charges for the high rate plan, and the rate they charge on their least costly plan. With this, we arrived at a range of subscribers, between 211,500 and 337,300. Since there are three different plans, it is unlikely that either utmost in the range is close to the number of subscribers that Netflix has in India, so we were supposing that the number is somewhere between 2 and 3 lakh.

Local content and mobile first

Another velocity bump for Netflix in India is that a number of local media networks, counting Zee TV and Viacom18, are releasing their own podiums. Ozee TV and Voot, for instance, typically have more native content. And with smart device perforation spreading to the hinterlands in India, mobile is turning to an essential channel for video utilization a big bless for local channels.

A video recently accounts for 60% of mobile data traffic, according to the KPMG India-FICCI report, and mobile video is guessed to increase at a compounded yearly increase rate of 63% between 2016 and 2021.

The report did the addition, “In India, the number of video-capable devices and connections are expected to grow 2.2-fold between 2016 and 2021, reaching 800 million in number”

But the content of Netflix in India is still very city-centric, and making inroads in rural India could take various years for the Los Gatos, California-based firm. For now, this popular streaming service has tied up with Red Chillies Entertainment of Shah Rukh Khan and comedian Vir Das for an original show to serve to the local audience, but this might not be enough. Moreover, swifter 4-G-based internet services, counting Reliance Jio, are making live sports a great hit on mobile phones, and that’s a category in which Hotstar has an edge.

Meet Netflix’s new video compression technique

Netflix Video comprssion

In an attempt to reduce the weight, Netflix is set to introduce the latest technology that will enhance the image and streaming quality when watching content on your mobile on your mobile or tablet device, while concurrently decreasing the amount of data it takes to view your well-liked shows. If you haven’t activated this streaming service then do it now by visiting Netflix Com Activate.

The streaming giant is “doubling down” on the experience of smartphone and has enlarged a new video compression technique that depends on simulated intelligence to make the video encoding action more enlightened so it reduces the bitrate as much as possible without vanishing image quality.

The Vice President Product innovation Todd Yelling of the company shared, it will decrease buffering and is about getting “more bang for our bits”.

Traditionally, online video is compressed in a steady mode for a specific connection speed. This means that a thoroughly compressed video for a low bandwidth connection can turn loses its quality, quite grainy with bad pixels. Rest if you’re a Netflix user then fill up your credentials into Netflix Com Login and watch the new titles of March.

The fresh approach taken by Netflix means the level of compression is determined by the content of a specific scene. For instance, a visually sober shot of a person in front of a white background would not need much bandwidth compared to a colorful, complex and fast paced scene like a chasing car. The method means by scene, meaning it uses fewer data inclusive.

This famous service is calling it Dynamic Optimiser and will start to introduce it “in a couple of months’, Mr. Yellin said while revealing the technology for journalists assembled at the house of Netflix, a villa overlooking Barcelona hired by the company for the Mobile World Congress. He shared his words, “Whatever the best picture we can give you with whatever your bit rate is, that’s what we’re going for,” he said. “An HD picture for a lot less.”  

Optus provides Aussie mobile users unmetered Netflix data but otherwise, it means you could be able to stream more Netflix within your data limit. Being a user of Netflix if you face any technical mess within then feel free to knock the door of Netflix Help Center or simply contact professionals.

It allocates roughly one-fifth of its spending on tech and the other four fifths on creating original content, the company’s CEO Reed Hastings told news.com.au.

The enlargement of the Dynamic Optimiser style was done in alliance with universities in California and France. It involved watchers rating the image quality of thousands of various shots and the data was then used to expand a falsely astute algorithm to detect image quality.

Mr. Yellen said, “Mobile is becoming increasingly important for Netflix,”

Rest if you’re looking for precise and genuine support then you can step ahead to Help.Netflix.Com or simply get in touch with professionals.

Now Qantas flights passengers can enjoy Netflix, Foxtel and Spotify services

Qantas flights passengers can enjoy Netflix

What’s going on Netflix users? Enjoying your favorite entertainment? As we know this popular streaming service needs no introduction, but if you’re new to this amazing service then let us tell Netflix is not less than any streaming platform which lets you watch your favorite entertainments. If you haven’t activated this service then do it today by stepping ahead to Netflix Com Activate.

So if you’re fond of covering long distances by air mode and if you are one of them those who are going to choose Qantas flights as your mode of travelling then you would like to know that Wi-Fi enabled domestic Qantas flights are getting some fine options of entertainment later this month- Netflix, Foxtel, and Spotify to be correct- with the rest of the fleet to follow suit ‘from mid-2017’.

Qantas make promise its Wi-Fi is “up to ten minutes rapid than conventional in-flight wi-fi’, means you can easily stream the video and audio, with any obstacle. The service utilizes Sky Muster satellites of NBN. The airline is ‘recently in talks’ to expand Wi-Fi services onto its international and regional (QantasLink) fleets ‘to grow a product that can conquer a number of technical, performance and coverage challenges’- counting Wi-Fi options over big stretches over water.

Well, that’s really good that Foxtel, Netflix, and Spotify will be free (some on a ‘latest customer trial’ basis) for Qantas customers ‘for between 3 days and 30 days after their Qantas flight’. So get ready to fill your Netflix Com Login info in the air.

Qantas’ announcement defines how this works

Foxtel will provide three days free access to its Foxtel every time a user files, permitting users to stream live news, sports, and television shows as well its complete range of on-demand content. You need to fill up the credentials or any subscription. For more information stay tuned to Netflix or you can visit Netflix Help Center for any technical support.

Netflix will provide new users access to the whole Netflix service as part of a 30-day free trial. Those who are using Netflix only need to fill up the credentials to continue you will be charged no extra charges. Before choosing this flight to make sure you’ve activated this streaming service. For more help, you can visit Help.Netflix.Com or contact professionals.

Spotify will provide a 30 day free trial of its Premium music serve, which grips no ads, shuffle play and unlimited skips. Spotify users also need to fill up their credentials to continue.

When you fill up the credentials into the Qantas in-flight Wi-Fi on your device, you will see a landing page with your options. As we as links from where you can access Netflix, Foxtel, and Spotify. You will also see your real-time flight data, hotel, restaurant and option of transport at your destination, the fresh weather and customized information connected to your itinerary and Frequent Flyer account. You can also watch Sky news.