Netflix is working hard to track down people who share their account’s password with others. This is a malpractice, which may have long-term implications for people, who share the details thinking, they are helping others. Check out more about this issue in the post.
Confess, of the two, one: either you have already shared your Netflix account password with multiple people, or you have borrowed someone’s password to view your series. However, a digital security company has developed an intelligent system that can end this practice all at once – or at least make it difficult.
With the help of artificial intelligence (AI), the company can detect if different users are using the same password, explains the technology company Synamedia.
That is, AI can deduct misuse for the video service owner.
Password sharing is very common and some companies even offer plans where it is allowed to create a certain number of profiles within a single user account.
However, companies like Netflix, HBO Go, Amazon Prime, and others may not like it much when their users end up exceeding certain limits, as a single individual pays for the service and several take advantage of it. Therefore, it may be an outlet for them to have more control over the services provided.
According to Synamedia, several pay TV companies are testing the platform.
How would it work?
Netflix (or any other video service company), for example, may purchase Synamedia’s program – Credentials Sharing Insight – to begin to understand the behavior of its users.
All with the help of reports that can track and analyze whether different users are logged in with the same access and using different devices.
Think about it, You live in San Francisco and constantly access Netflix account from your smartphone. A cousin who lives in New York uses the same account to watch his/her favorite TV series or movies. A group of 5 friends living abroad also use your password to access company movies. This habit of helping others will cost you because your username and password will begin to be used by unknown people who you have no relation whatsoever, or in some situations, you don’t know who they are. Just imagine, complete unknown people using your Netflix account and you have no idea about it. It’s your account, you’ve paid for it and others get to enjoy for free.
The smart system could detect this different pattern of behavior and alert Netflix about this suspicious use.
Cases of sharing passwords with family members or a certain number of people (as provided for in hiring the service) are easier. There would be no changes. Companies could even use the information to send alert messages with promotional content for a personalized “family package” subscription to please customers.
However, by detecting very non-standard behavior and suspecting misuse of passwords, companies could change strategies and even punish Internet users depending on the case. Illegal sale of passwords on a large scale is another example. It would be easier to detect the problem and solve it.